Dinafem hemp flowers to land in Italy

Legalisation is finally happening, and so are bud shops. The first EU country to have witnessed this new phenomenon is Italy, where hemp flowers with a THC content lower than 0.5% were first made available for purchase a year ago. A key player in this new scene is Dinafem Seeds, together with their Italian partner Mary Moonlight.

High-quality plants are key to obtaining high-quality flowers. Just some specific hemp plants are capable of producing the right cannabinoid and terpenoid content that allows for a unique aroma and a THC content that is low enough to be legal.

In order to ensure this, the buds need to undergo laboratory tests, and when it comes to testing cannabinoids and terpenes - which ensures the quality of the final product - Dinafem has a lot to say. With over thirteen years' experience creating new strains, the company has developed extensive expertise in creating, growing and testing top quality genetics. 

Key points of the Mary Moonlight - Dinafem Seeds partnership

Selection of elite plants

The hemp plants that Mary Moonlight is growing in Italy have been selected by Dinafem. Building upon the list of EU certified hemp strains, the seed bank, an expert in selecting elite plants, has made the selection of the varieties that are now being grown in Italy. 

Technical consultancy

Selecting the best plants involved testing the quality and quantity of cannabinoids and terpenes. Using a private laboratory equipped with the necessary technology to operate with a gas chromatograph in a professional way, the Dinafem Seeds technical team thoroughly analysed the terpene profile of the flowers, as the aromatic profile of plants plays a key role when it comes to choosing one strain over another.

Elite hemp plants for high-quality buds

Thanks to this thorough selection process, the Mary Moonlight growers have grown plants capable of producing high-quality flowers, which will then be put on sale at Mary Moonlight shops. As for the growing process, Mary Moonlight is working under the guidance of Dinafem's breeders and growers.

Product promotion

As part of the marketing campaign, the Dinafem creative team has designed the packaging of the product, and will share audio-visual and informational material on their website and social media channels.